eBook: Secrets of Marketing Accountability

Marketing and Sales have never had so much information at their fingertips. If you can improve your organization’s ability to demonstrate impact then you’ll have greater success with your marketing initiatives and create an extremely valuable demand generation organization. 

Download this guide to determine:

  • What metrics should I hold marketing accountable?
  • What metrics should sales and marketing share?
  • How do I set appropriate targets and measure results?
  • What should I consider when looking at marketing metrics?
  • And more…