Becoming A Digital Detective™ In Sales
Christopher Antonopoulos, Founder and CEO of Measured Results Marketing, discusses the importance of leveraging the right technology for effective digital sales. This podcast will touch on the specific tools needed to support digital sales within a company, compare digital and face-to-face sales processes, and the essential skill set for successful digital sales operations.
01:33 - Philosophy of digital selling
02:50 - Technology that will support digital selling
08:19 - Evolution of the sales role
13:57 - Importance of a first impression and collaboration
16:35 - It’s important to know who you’re talking to
20:45 - Digital selling vs face-to-face
25:50 - How events have changed for sales people
30:30 - Relationship building and prospect identification
35:56 - Filling the digital detective role
38:50 - How a digital detective saves the organization time