Becoming A Digital Detective™ In Sales

Christopher Antonopoulos, Founder and CEO of Measured Results Marketing, discusses the importance of leveraging the right technology for effective digital sales.  This podcast will touch on the specific tools needed to support digital sales within a company, compare digital and face-to-face sales processes, and the essential skill set for successful digital sales operations.

01:33 - Philosophy of digital selling

02:50 - Technology that will support digital selling

08:19 - Evolution of the sales role

13:57 - Importance of a first impression and collaboration

16:35 - It’s important to know who you’re talking to

20:45 - Digital selling vs face-to-face

25:50 - How events have changed for sales people

30:30 - Relationship building and prospect identification

35:56 - Filling the digital detective role

38:50 - How a digital detective saves the organization time