Free Guide: Successfully Switching Marketing Automation Vendors
“Should I stay or should I go?” The Clash asked this important question and you should too, if you’re facing challenges with your current Marketing Automation platform.
According to SiriusDecisions, there are nearly 11 times more B2B organizations using marketing automation than in 2011. Despite the prevelence of the product, marketing automation software can fall short of marketers’ expectations.
This eBook is for people who are not 100% satisfied with their marketing automation platform and are asking “Is it supposed to be this hard?”
Co-authored by Christopher Antonopoulos of Measured Results Marketing and Sam Balter from HubSpot, this eBook will help you answer the question “Should I stay or should I go?” and guide you through the process.
Inside you’ll learn:
- If you should switch and when you should do it
- Where to research other possible solutions
- How to vet vendors
- How to sell the idea of switching to your internal stakeholders
*Bonus*: Included in the eBook, is a free spreadsheet template you can download and use to help compare vendors!